The purpose of The Changing Word is to show that publishing is not actually dying, but changing and adapting every day. Certainly, some companies have resisted this change and suffered the consequences. But at the same time, several publishing companies and start-ups have risen to the challenges of today’s competitive media market. Their innovation and success proves that the publishing industry, while changing, is here to stay. Take a look:
Byliner: Are you a Pandora fan? Do you like having music recommended to you? Well, maybe you’d like having your news recommended to you as well. Byliner is the hottest new site for long-form non-fiction, with over 30,000 different pieces of journalism already uploaded. Its recommendation functionality allows the site to suggest new pieces based on previous posts you read. (brainpickings.org)
The Atavist: Speaking of long-form nonfiction, The Atavist is another fascinating start-up expanding the world of publishing by actually creating a new genre. The Atavist features journalists’ original content that varies in length between a book and a magazine article. In addition, the site features accompanying video and audio to enhance the user experience.(brainpickings.org)
29th Street Publishing: As mentioned in last week’s post, apps are very important to the future success of the publishing industry. 29th Street Publishing allows publishers to create and sell web magazines as apps. This is good news for readers too. Because 29th Street Publishing vets all of its clients, you know you’re getting quality information. (gigaom.com)
Periodical: Similar to 29th Street Publishing, Periodical allows publishers to create and market magazines and newsletters as apps. Publishers can also use Periodical to format their content for Kindles as well, demonstrating how Periodical is truly to the ticket to digital media success.(gigaom.com)
Enthrill: Clearly, the e-book market is crucial to master for a publishing company to stay afloat in the 21st century. Enthrill makes it possible to deliver bulk e-book sales to a large variety of vendors. In addition, Enthrill’s software “Endpaper” allows ebooks to be delivered to virtually any device, opening up even more reading opportunities for consumers than ever before (enthrill.com).